Hotel Accommodation In London A Marketing Overview

Posted by Mutual-Funds | Hotel Review | Thursday 9 July 2009 11:25 am

This is an article to discuss the perspective of an accommodation booking agency based in Central London.

Because of the boom in the travel and tourism industry in the whole of UK, there has been a huge increase in tourists coming to London. London, a very big city is distributed into zones – more for the benefit of an underground traveller which has now become a medium of calculating how costly (in terms of property) and posh a place is. Zone 1, consisting of areas like Victoria, Kensington, Bayswater, Tower Hill, Aldgate and Kings Cross is rated #1 followed by zones 2,3,4,5 and 6.

Together, London has about 2000 hotels/bed and breakfasts/lodges/motels/apartments to offer and the number of agencies selling this accommodation is not much fewer than that number. Therefore, starting a new agency service to sell the same accommodation has to be properly targetted and the rules of marketing should be defined on the table before the work starts, or else it will be a failure with so much competition.

We analysed the market and to our surprise we found that the worldwide market has been taken already by top agencies like expedia, laterooms, bedbank etc. All these agencies have huge presence in almost all countries around the world and therefore all tourism is carried out via their websites or GDS’.

We looked a little within that scope and found that the most easy to target audience is that within England and if that sounds like a narrow view, the figure stands at a staggering much more than 1 million travel tourists per year. And there is no one targetting them wholeheartedly.

That was 2 years ago, and because of the timely and realistic estimates and marketing strategies to sell Central London Hotels, we were able to create one of the biggest booking service for hotels in central London.

There is always a niche market waiting to be explored.

The author has been in the London hotels’ industry since the last 15 years and has extensive marketing and promoting experience especially in central London hotels bookings

Vacation Giveaway Scams

Posted by Mutual-Funds | Hotel Review | Monday 6 July 2009 6:54 pm

The scam is when you call the number, you soon find out that you have to purchase another vacation package or pay some overpriced service charge. These fees can be anywhere in the ballpark of $200 to $600. All you will receive is a travel package describing your vacation with many restrictions on when you can take your trip. You will get an expiration date that is almost impossible to stay within, because your preferred travel dates will most likely be unavailable. You can expect additional charges for booking your reservations, which can range anywhere from $50 to $100 per booking. If you have complaints they will offer you an upgraded plan for an additional fee.

If you are one the few people, who do receive a vacation package, you can expect to receive low class accommodations. Please be aware that most of these scams do come from the southeastern part of Florida and these ?vacation offers? may be an offer for you to pay $200 or more. It?s not a free vacation. They may sound enticing but keep in mind businesses can?t stay afloat selling goods or services for less than they really cost.

If you have been a victim of this fraud, you can file complaint with Florida Department of Agriculture and Consumer Service @ http://www.800helpfla.com/ccform.html

Tiffany Thomas is a professional vacation planner, internet marketing expert, who also runs a home based business. For ideas on how to start and market a home based business, Tiffany can be reached at tiffmas@gtitravelbiz.com

Website: http://www.tiffany.globaltravel.com

Vacation Giveaway Scams

Posted by Mutual-Funds | Hotel Review | Friday 19 June 2009 6:50 pm

The scam is when you call the number, you soon find out that you have to purchase another vacation package or pay some overpriced service charge. These fees can be anywhere in the ballpark of $200 to $600. All you will receive is a travel package describing your vacation with many restrictions on when you can take your trip. You will get an expiration date that is almost impossible to stay within, because your preferred travel dates will most likely be unavailable. You can expect additional charges for booking your reservations, which can range anywhere from $50 to $100 per booking. If you have complaints they will offer you an upgraded plan for an additional fee.

If you are one the few people, who do receive a vacation package, you can expect to receive low class accommodations. Please be aware that most of these scams do come from the southeastern part of Florida and these ?vacation offers? may be an offer for you to pay $200 or more. It?s not a free vacation. They may sound enticing but keep in mind businesses can?t stay afloat selling goods or services for less than they really cost.

If you have been a victim of this fraud, you can file complaint with Florida Department of Agriculture and Consumer Service @ http://www.800helpfla.com/ccform.html

Tiffany Thomas is a professional vacation planner, internet marketing expert, who also runs a home based business. For ideas on how to start and market a home based business, Tiffany can be reached at tiffmas@gtitravelbiz.com

Website: http://www.tiffany.globaltravel.com