The moment was pure epiphany. I was hosting my talk show daily in northwest Oklahoma FM radio in 1985, and during my daily "Business Beat" segment noon, my first guest was a local insurance broker for all lines. He was followed by a funeral home owner. What could be the connection? This response results in my career as an action.
Once the insurance tie-down standing from his seat during a commercial break, the boy sat funeral. I said when I askedon the air is as a business, "You know, DJ, provides the insurer that has just left here a valuable service, unexpected that thousands of people away from things we do not happen in life expectancy. What I do is to protect pre planner from the worst part of what happens in life. "
During our chat on-air, asked listeners to call with reasons not to pre-plan. Nobody could. Made sense too. Benjamin Franklin is said, used to create a list on paper, when you areFaced with a difficult decision. He had a list of advantages and disadvantages of each option, and compare them. At the funeral / cemetery pre-need application to a caller says: "Well, I'm not going Have your reason in advance, do not have the money for monthly payments." The boy's funeral was ready: "So what are you going tomorrow, if something happens and you need to get with $ 5,000, instead of a few hundred a month?" To do.
The funeral director was not stolen the show people insurance. He said: "Your insuranceProvides an assessment very, very useful services. If you pay for each year of insurance for life, and even submitted a complaint, these awards would have been wasted? Of course not! Why gave you the tranquility of living a full life, without worrying about being devastated by an accident or theft, personal injury or fire. "
"The difference between his and my preneed insurance protection is twofold: they are flat-out guaranteed preneed cash, and if you finance it, so you only pay forfew years but for life. And one thing is your life just can not do all the activities and decisions we face in the days during and after the death of a loved one. "
It was on a roll, so I let him go. "Imagine being the first to buy a new car, but you're only there plans to take 24 or 48 hours, and the decision to pay for a new machine. How good could you make a choice? Would be really what you wanted for the long term? ".
In his area, he metevery day, "at-need" families around in shock, reeling from not only pain and loss, and wonder how Their world Would ever recover, but now were in the lion's den of Economics: reinforcing the funeral and burial of cost us?
For death is a subject carefully avoided talk of people, few people keep pace with the rising costs of funeral and burial. Everyone knows the rough cost of a new car or neighborhood home becauseever heard of them. But …. You are also aware that costs five members of a property in a cemetery? You, or you can even estimate the cost of each? Probably not. The loss of a loved one is not the time to deal with "shock to hit "…. but it happens every day, as the cost to pay for this not before the inevitable part of life, long before that fate has forced.
Even if a couple has finally face their mortality and come to talk about the preneed sale,they are often reluctant to press the trigger. used one of my employers, in order to help overcome this obstacle by simply saying: "I do not want to sound like a pushy car salesman, But I remember that right now, why did you finally close. My concern is that you, because you already have for our park and the cost of locking in prices today, with easy payments is superior to a flat rate paid by many hours that you go home and forgetthis important decision. See you again in the future …. but will be in a coffin at a funeral with one of you, on the other. And the survivors are not relaxed and rational is that both are right now, but stressed, emotional pain and fear.
"We joke that it takes a certain alignment of planets for people to get this last step and take care of us, but in my years I Have Never Again a buyer who later regrets preliminary seen. Whydo not we go ahead and get that protection for you? .
As the funeral and burial costs through water and land and increasing government regulations and consumer protection, rising more than 10% per year, as we do not take care of your needs you now, the price freeze today? A cemetery in eastern San Diego County is on the way to a casino, and buses roll by Every day full of people, armed bandits will drop hundreds of dollars on one but nospend $ 150-200 a month for a few years because. "E, for the casino, the cemetery rolls shuttle bus from their comparison is a bet absolute certainty.
Finally, consider this: the baby boomers have always been the largest slice of the American population, after the Second World War ended in 1945 All these soldiers occupied again, baby, because the construction of schools has exploded, suburbs appeared farm, where once fields, universities and rebellion, culminating in1960, and Social Security will be bankrupt by the mass of our demands on the system. The oldest vintages 65th birthday this year, and millions more will turn 65 every year for the next 15 years.
When this Golden Ager start dying, they will go where? Even if every single decision for cremation, there is simply not enough space in many local cemeteries (especially here in San Diego County, where only a new cemetery be built in the last 40 years). One reason so many existing cemeteriesso aggressively sell preneed to acquire additional land nearby to expand to handle the flood of baby boomers buying company.
If you are over 50 and have a wealth of life experience and career that you will be able to talk to older people and sharing memories and making conversation, you might consider a job in funeral and cemetery sales. One thing is certain: you're never short of customers.
DJ Fone http://www.preplanning.org
